A refined, executable strategy for market entry - built around low-friction acquisition, engineered stickiness, and defensible margins.
The original brief's pricing level is right. The risk is not price - it's how buyers make decisions and what earns their trust. Three non-negotiables shape everything else.
Philippine companies pay ₱300K-₱1M+ for research - but they buy it as a project with a deliverable, not as a monthly access fee. Subscriptions require trust first.
Entry must be structured as a paid pilot with a defined output, not a subscription. The first deal should feel like buying insight, not buying software.
Decisions are relationship-driven and multi-stakeholder. CMO + CEO + procurement must all see value. The technical buyer signs off; the economic buyer approves spend.
Sales motion requires two decks: one for the insight buyer ("here's what you learn"), one for the economic buyer ("here's what this replaces and saves").
Large agencies (Publicis, McCann, Dentsu) have procurement cycles of 3-6 months minimum. They are not your fastest path to market.
Prioritize independent strategy consultancies, research firms, and boutique digital agencies first. Speed of decision matters more than brand name.
"Predikta is a decision system that tells you how a specific type of person will react - before you spend on research, campaigns, or product decisions."
This frame anchors value to something the client already pays for (research, focus groups) and something they already fear (making the wrong call). It must not drift.
❌ An AI tool | ❌ A dashboard | ❌ An analytics platform | ❌ A chatbot or co-pilot
If Predikta is seen as a "tool," buyers anchor price to software (₱5K-₱30K/month SaaS range). If it's seen as a decision system that replaces research spend, buyers anchor price to ₱300K-₱1M per project. Positioning is your pricing lever.
The key structural change from v1: the entry tier is a project, not a subscription. This removes the commitment barrier and maps to how PH buyers already spend on research.
Feels like buying insight, not software. Reduces friction to zero.
Primary revenue target. Convert pilots here at month 2.
Telcos, banks, large FMCG. Longer cycle - do not lead here.
Price is anchored to avoided cost (research replaced), speed (weeks vs. months), and decision risk reduced - never to compute cost or SaaS benchmarks. Hard floor: ₱120K/client/month once on retainer. No exceptions.
Define the decision the client needs to make. Set up 2-3 personas relevant to their actual campaign or product challenge.
Run simulations. Deliver a draft output - not a data dump, a narrative. Framed as: "Here is how your target customer will respond to X."
Client presents output internally. Predikta team attends or coaches. The insight gets used in a real decision. This is the stickiness trigger.
Gate: client has used output in a live meeting or briefFrame the retainer as: "You now have a persona library built for your brand. The monthly fee keeps it live and usable for every brief." This converts the pilot output into a retained asset.
Gate: signed retainer or clear next-step timelineThe v1 brief listed "clear and actionable output" as a retention condition. That is true but not sufficient. Stickiness requires specific mechanisms that make cancelling feel like a loss.
A regular 2-4 page report delivered to the client's team - even when they don't log in. Creates a habit loop and makes Predikta a recurring fixture in strategy meetings, not an optional tool.
Over 3-6 months, clients accumulate calibrated persona libraries, simulation data, and brand-specific behavioral profiles. Canceling means losing this. Structure contracts accordingly.
Identify one named stakeholder (usually mid-senior strategy or insights lead) who becomes the internal Predikta advocate. Their career equity gets tied to Predikta's value. This person is your true retention mechanism.
Work with clients to make Predikta step zero of their campaign brief process. Once it's in the workflow, removal requires changing the workflow - not just cancelling a subscription.
Churn happens when Predikta is used after a decision is made (to validate, not inform). If clients use it to confirm what they already decided, usage feels low-value. The success team's job is to pull Predikta earlier into client decision cycles - not just check if they're logging in.
Agencies are a force multiplier - but only if targeted in the right sequence. Publicis and AdSpark are right for scale, wrong for speed. Their procurement cycles will stall your first 90 days.
| Phase | Agency Type | Why First / Why Later | Model | Timeline |
|---|---|---|---|---|
| Phase 1 | Independent strategy consultancies & boutique research firms | Fast decisions. Owner decides. 2-4 week close possible. Hungry for differentiation. | Reseller / Rev Share | Days 0-60 |
| Phase 1 | Mid-size digital & performance agencies | Already pitching strategy. Predikta enhances proposals. Shorter approval chains. | Agency Pro | Days 30-90 |
| Phase 2 | Large integrated agencies (Publicis, DDB, McCann) | High margin potential but long procurement. Start at Day 45 - close at Day 120+. | Agency Pro / White Label | Days 45-120+ |
| Phase 3 | Top-tier strategy & innovation consultancies | White label or co-brand. Highest margin but requires proven case studies first. | White Label | Month 4-6+ |
| Model | Predikta Cost | Agency Resale | Agency Margin | Best For |
|---|---|---|---|---|
| Reseller Primary | ₱70K-120K/mo | ₱120K-200K+/mo | ₱50K-80K/mo | Boutique & mid-size agencies |
| Agency Pro | ₱150K-250K/mo | Used across 3-5 clients | 300-500% leverage | Agencies with volume |
| Rev Share | 0 upfront | 15-25% per project | Variable | Entry only → convert to subscription within 90 days |
| White Label | ₱300K-500K/mo | Agency's own pricing | Agency controls | Top-tier only, post case study traction |
Agencies will only actively sell Predikta if their margin is clear, immediate, and worth their sales effort. ₱50K-₱80K/month upside per client is the threshold. Below this, they'll mention it but not push it. Build a simple one-page margin calculator into the agency kit - the single most important sales enablement asset you can give them.
Each phase has a clear success gate. If a gate is not met, the phase is extended - not skipped. This is not a linear march; it's a disciplined feedback loop.
Target 3 pilot conversations from direct outreach. Close 2 paid pilots at ₱75K-₱150K each. Do not pursue monthly retainers yet - the goal is proof, not ARR. Simultaneously: identify and approach 2-3 boutique agency partners with a clear rev share offer.
Gate: 2 signed pilots by Day 30Deliver both pilots. Ensure at least one client uses the output in a live decision (meeting, campaign brief, strategy session). Begin retainer conversation in Week 4. Quantify outcomes: decisions made, research budget replaced, time saved.
Gate: 1 pilot converted to retainer. 1 quotable ROI case study in draft. If 0 conversions: fix pilot delivery before agency push.Move new direct deals to the ₱150K-₱250K retainer range. Activate 2-3 boutique agency partners with margin calculator and pitch kit. Initiate conversations with 1-2 mid-size agencies. Begin first large agency conversation (for Day 120+ close).
Gate: ₱500K+ MRR by Day 90. At least 1 agency-sourced lead in pipeline.Mispositioning as "AI tool" - buyers anchor to SaaS pricing, price collapses
Mandate the positioning frame in every sales interaction. Brief all agency partners. Never let Predikta appear in "AI tool" roundup lists.
Pilot non-conversion - client pays for project but doesn't see retainer value
The pilot must include a Week 3 live-use moment (see Section 3). If output isn't used in a real decision, conversion rate will be near zero.
Low client usage → churn - client retains but doesn't use, cancels at renewal
Monthly Persona Pulse + internal champion identification (see Section 4). Usage must be tracked proactively, not retrospectively.
Agency undercutting - agencies discount aggressively to win clients
Set hard floor in agency agreements (₱120K/client/month end price). Maintain client ownership transparency - Predikta knows who the end client is.
Slow enterprise sales cycle - large bank/telco deals stall
Don't depend on these for early revenue. Use them as pipeline markers. Run direct + boutique-agency channels in parallel.
A 1-2 page document framing the pilot as a research deliverable, not a software trial. Includes defined output, timeline, and a clear "what happens next" section leading toward retainer.
Needed by: Day 5Deck A for insight buyers (CMO, Strategy): "here's what you'll learn and how to use it." Deck B for economic buyers (CEO, CFO): "here's what this replaces and what it costs vs. what you currently spend."
Needed by: Day 10One-page margin calculator (most important), reseller terms, agency pitch deck, positioning guide with guardrails. Keep it simple - agencies won't read a 40-page manual.
Needed by: Day 20Pre-built format to document pilot outcomes: decision made, research replaced, time saved, quantified impact. This is the unlock for the Phase 2 agency push.
Needed by: Day 30A repeatable 2-4 page report format delivered to retainer clients monthly. Design it to look and feel like premium research - not a software report. This is the stickiness engine.
Needed by: Day 45Public-facing pricing framing (can be gated). Emphasize the pilot entry point, the retainer value, and the enterprise track. Anchor on outcomes, not feature lists.
Needed by: Day 60The pricing level is correct. The market can support it. But you are not selling software - you are selling a new category of decision infrastructure. The market does not know it needs this yet. Your job in the first 90 days is not to maximize revenue - it is to create 2-3 undeniable proof points that collapse buyer skepticism for everyone who comes after.
One well-delivered pilot that saves a client ₱500K in research spend and influences a ₱50M campaign decision is worth more than ten signed retainers where the output sits in a Notion folder. Invest in depth of impact before breadth of distribution.
2 retainer clients at ₱150K-₱250K/month. 1 agency partner with a live deal in their pipeline. 1 publishable case study with quantified ROI.
Positioning → Pilot → Live Use → Case Study → Retainer → Agency Push. This is the order. Do not skip steps.