The GTM team's compass for market entry - built around low-friction acquisition, engineered stickiness, and defensible margins. Pricing calibrated to actual delivery costs and early market signals.
The pricing level is right. The risk is not price — it's how buyers make decisions and what earns their trust. Three non-negotiables shape everything else.
Philippine companies pay ₱300K–₱1M+ for research — but they buy it as a project with a deliverable, not a monthly access fee. Subscriptions require trust first.
Entry must be structured as a paid pilot with a defined output, not a subscription. The first deal should feel like buying insight, not buying software.
Decisions are relationship-driven and multi-stakeholder. CMO + CEO + procurement must all see value. The technical buyer signs off; the economic buyer approves spend.
Sales motion requires two decks: one for the insight buyer ("here's what you learn"), one for the economic buyer ("here's what this replaces and saves").
Large agencies (Publicis, McCann, Dentsu) have procurement cycles of 3–6 months minimum. They are not your fastest path to market.
Prioritize independent strategy consultancies, research firms, and boutique digital agencies first. Speed of decision matters more than brand name at this stage.
"Predikta is a decision system that tells you how a specific type of person will react — before you spend on research, campaigns, or product decisions."
This frame anchors value to something the client already pays for (research, focus groups) and something they already fear (making the wrong call). Every sales interaction, agency pitch, and proposal must use this frame. It must not drift.
❌ An AI tool | ❌ A dashboard | ❌ An analytics platform | ❌ A chatbot or co-pilot
If Predikta is seen as a "tool," buyers anchor price to software (₱5K–₱30K/month SaaS range). If it's seen as a decision system that replaces research spend, buyers anchor price to what they currently pay for research — ₱300K–₱1M per project. Positioning is your primary pricing lever.
Use this line: "You pay ₱500K for a research project that takes 6 weeks. Predikta delivers the same calibre of insight in 3 days, with a dedicated behavioral analyst guiding the output, for a fraction of that cost." This frames Predikta against the right competitor — research vendors, not SaaS tools.
This section is critical for the GTM team. Predikta is in a productized service phase — the platform exists, but delivery currently requires significant analyst involvement per engagement. This is not a weakness. It is the reality the team must scope, price, and communicate around.
Current delivery cost is approximately ₱60–100K per engagement in analyst time and platform overhead. Any engagement priced below ₱120K is operating at near-zero or negative margin. The team must never price a pilot below ₱120K without explicit sign-off and a documented strategic rationale.
A platform-enabled, analyst-guided decision intelligence service. The platform is the engine; the analyst is the driver. Clients get the output of both. This is the honest description of what is being sold right now.
How to position it: "Every Predikta engagement includes a dedicated behavioral analyst who calibrates the personas to your brief and ensures the output is decision-ready." This is a feature, not a limitation.
As delivery playbooks mature (Month 6–18), analyst time per engagement decreases. Pricing stays the same — margins expand. By Month 18+, the product moves toward largely self-serve with analyst as quality control, unlocking the full SaaS margin profile.
The GTM team should not promise self-serve timelines to clients. Sell what exists today, at today's price, with today's quality.
Early clients accepted pricing without pushback. This is a significant signal — it means buyers are benchmarking Predikta against research vendors (₱300K–₱1M per project), not SaaS tools. The team should not discount preemptively. Present price with confidence. The "no friction" signal tells you the market believes the value is there.
Pricing is anchored to avoided cost (research replaced), speed (days vs. weeks), and decision risk reduced — never to compute cost, seat count, or SaaS benchmarks. The tiers below reflect current delivery costs while maintaining healthy margins at every level.
Minimum viable entry. Covers costs with margin. Feels like buying insight, not software. Never price below ₱120K.
Primary revenue target. 60–73% gross margin. Convert pilots here at Week 4. Hard floor: ₱200K/month.
Telcos, banks, large FMCG. Longer sales cycle — do not lead with this tier. Use it as an aspiration marker in proposals.
1. Pilot floor: ₱120K. Below this, margin is zero or negative given current delivery costs. Anything lower requires written sign-off.
2. Retainer floor: ₱200K/month. The old brief used ₱150K — that number was set before delivery costs were accounted for. It no longer applies.
3. Do not discount preemptively. Early clients accepted pricing without friction. Present with confidence first. If a client pushes back, offer scope reduction before price reduction.
4. Anchor to research spend, not SaaS. Every proposal should include a line showing what the equivalent research brief would cost from a traditional vendor.
Define the specific decision the client needs to make. Set up 2–3 personas tied to their actual campaign, product, or strategy challenge. The analyst leads this session — it positions Predikta as a thinking partner from day one.
Run simulations. Analyst synthesizes output into a narrative — not a data dump. Framed as: "Here is how your target customer will respond to X, and here is why." The analyst's interpretation layer is what makes this feel like premium research.
Client presents the output internally — in a meeting, campaign brief, or strategy session. Predikta team attends or coaches. The insight must get used in a real decision. This is the stickiness trigger and the conversion moment.
✓ Gate: output used in a live internal decisionFrame the retainer as: "You now have a persona library calibrated to your brand. The monthly retainer keeps it live and usable for every brief, campaign, and strategy session going forward." This converts the pilot output into a retained asset — not a subscription to software.
✓ Gate: signed retainer or committed timeline"Clear and actionable output" is a necessary condition for retention — but not sufficient. Stickiness requires specific mechanisms that make cancelling feel like a tangible loss. Build these deliberately into every engagement from month one.
A regular 2–4 page report delivered to the client's team — even when they don't actively log a request. Creates a habit loop. Makes Predikta a recurring fixture in strategy meetings, not an optional tool that sits idle.
Over 3–6 months, clients accumulate calibrated persona libraries, historical simulation data, and brand-specific behavioral profiles. Canceling means losing this institutional knowledge. Structure contracts so persona data is accessible only during an active retainer.
Identify one named stakeholder — usually a mid-senior strategy or insights lead — and develop them as the internal Predikta advocate. Their career equity gets tied to Predikta's value. This person is the true retention mechanism, not the contract.
Work with clients to make Predikta step zero of their campaign brief process — "run a Predikta sim before writing the brief." Once it's embedded in workflow, removal requires changing the workflow itself, not just cancelling a line item.
Churn happens when Predikta is used after decisions are made — to validate, not to inform. If clients use it to confirm what they already decided, usage feels low-value and the retainer becomes indefensible at renewal. The client success role is to pull Predikta earlier into decision cycles — not just check whether clients are logging in. This is the most important success metric to track.
Agencies are a force multiplier — but only if targeted in the right sequence. Publicis, AdSpark, and other large network agencies are right for scale and wrong for speed. Their procurement cycles will stall your first 90 days. Start with partners who can decide in weeks, not months.
| Phase | Agency Type | Why First / Why Later | Model | Timeline |
|---|---|---|---|---|
| Phase 1 | Independent strategy consultancies & boutique research firms | Owner-led decisions. 2–4 week close possible. Hungry for differentiation. Will push Predikta hard if margin is clear. | Reseller / Rev Share | Days 0–60 |
| Phase 1 | Mid-size digital & performance agencies | Already pitching strategy to clients. Predikta enhances their proposals with behavioral intelligence. Shorter approval chains than network agencies. | Agency Pro | Days 30–90 |
| Phase 2 | Large integrated agencies (Publicis, DDB, McCann, AdSpark) | High margin potential but procurement-heavy. Begin conversations at Day 45 to build relationships. Realistic close: Day 120+. | Agency Pro / White Label | Days 45–120+ |
| Phase 3 | Top-tier strategy & innovation consultancies | White label or co-brand. Highest long-term margin. Requires 2–3 strong published case studies before approach. | White Label | Month 4–6+ |
| Model | Predikta Cost | Agency Resale | Agency Margin | Best For |
|---|---|---|---|---|
| Reseller Primary | ₱100–140K/mo | ₱180–250K+/mo | ₱60–110K/mo | Boutique & mid-size agencies |
| Agency Pro | ₱200–300K/mo | Used across 3–5 clients | 300–500% leverage | Agencies with consistent client volume |
| Rev Share | 0 upfront | 15–25% per project | Variable | Entry only — convert to subscription within 90 days or exit |
| White Label | ₱350–550K/mo | Agency's own pricing | Agency controls | Top-tier only, after case study traction is established |
Agencies will only actively sell Predikta if their margin is clear, immediate, and worth the sales effort. ₱60K–₱110K/month upside per client is the threshold. Below this, they'll mention Predikta but not push it. The single most important thing in the agency kit is a one-page margin calculator — build this before the pitch deck. If an agency can see their upside in 30 seconds, the conversation changes.
Each phase has a named success gate. If a gate is not met, the phase is extended and reviewed — not skipped. The 90-day plan is a feedback loop, not a calendar. Sequencing matters more than speed.
Run 3 pilot conversations from direct outreach to large brand teams and research-adjacent buyers. Target: close 2 paid pilots at ₱120K–₱150K each. Do not pursue monthly retainers yet — the goal is proof of value, not ARR. In parallel: identify and approach 2–3 boutique agency partners with a clear rev share offer and the margin calculator.
✓ Gate: 2 signed pilots at ₱120K+ by Day 30 ⚠ If pilots are closing below ₱120K, stop and diagnose before proceedingDeliver both pilots with full analyst involvement. Ensure at least one client uses the output in a live internal decision before the pilot ends (Week 3 is the critical moment). Begin retainer conversation at Week 4 of each pilot. Quantify and document everything: what decision was made, what research budget was displaced, how much time was saved.
✓ Gate: 1 pilot converted to retainer at ₱200K+/month. 1 ROI case study in draft. ⚠ If 0 conversions at Day 60: pause agency push. Fix pilot delivery first.Move all new direct deals to the ₱200K–₱300K retainer range — pilots are proven, pricing confidence is earned. Activate 2–3 boutique agency partners with the full agency kit. Begin conversations with 1–2 mid-size agencies. Start the relationship-building phase with 1 large network agency (realistic close: Day 120+).
✓ Gate: ₱600K+ MRR by Day 90. At least 1 agency-sourced deal in active pipeline.Mispositioning as "AI tool" — buyers anchor to SaaS pricing, price collapses below delivery cost
Mandate the positioning frame in every client interaction, proposal, and agency brief. Never allow Predikta to appear in "AI tool" or "AI platform" roundup content.
Pilot non-conversion — client pays for project but doesn't convert to retainer
The Week 3 live-use moment is non-negotiable. If the client does not use the output in a real decision before the pilot ends, conversion probability drops to near zero. Analyst must actively facilitate this.
Below-cost pricing — pilots or retainers are closed below the cost floor without sign-off
Hard floor: ₱120K pilot / ₱200K retainer. Any exception requires written sign-off and a documented reason. Track this as a KPI. Discounting at this stage sets a precedent that is hard to reverse.
Low client usage → churn — client retains but doesn't use, cancels at renewal
Monthly Persona Pulse + internal champion identification (Section 05). Success team must track whether Predikta is being used before decisions, not after. Usage timing is the leading indicator — not usage volume.
Agency undercutting — agency partners discount aggressively to win clients
Set hard end-price floor in all agency agreements. Predikta retains visibility into who the end client is. Build the floor into the margin calculator so agencies see their upside without needing to discount.
Slow enterprise sales cycle — large bank/telco deals consume GTM attention without closing
Do not allocate more than 20% of GTM time to enterprise deals before Month 4. Use them as pipeline markers. Revenue in the first 90 days must come from direct pilots and boutique agency deals.
A 1–2 page document that frames the pilot as a research deliverable with a dedicated behavioral analyst — not a software trial. Includes defined output, 4-week timeline, and a "what happens at Week 4" section that frames the retainer naturally. Must include a comparison line showing equivalent research project cost from a traditional vendor.
Needed by: Day 5Deck A for insight buyers (CMO, Strategy Lead): "here's what you'll learn, how the analyst guides the output, and how you'll use it to make better decisions." Deck B for economic buyers (CEO, CFO): "here's what this replaces, what you currently spend on research, and what Predikta costs in comparison." Both decks must anchor price to research spend, not SaaS.
Needed by: Day 10The one-page margin calculator is the most important piece — build this first. Then: reseller terms (with hard price floors written in), agency pitch deck, positioning guardrails document. Keep it under 10 pages total. Agencies will not read a comprehensive manual.
Needed by: Day 20Pre-built format to document pilot outcomes. Must capture: the decision being made, what the client would have spent on traditional research, time saved, and the quantified impact of the decision informed by Predikta. This asset unlocks the Phase 2 agency push — agencies sell with proof, not promises.
Needed by: Day 30A repeatable 2–4 page report format delivered to all retainer clients every month. Must look and feel like premium research output — not a software-generated report. This is the primary stickiness mechanism. If it looks like a dashboard export, it will be ignored.
Needed by: Day 45Can be gated or proposal-only. Must emphasize the pilot as the entry point, frame the retainer around the persona library as an accumulated asset, and position the enterprise tier aspirationally. Anchor language throughout: outcomes, not features.
Needed by: Day 60The pricing is correct. The market can support it — your early clients already told you this by not pushing back. What you are building is a new category of decision infrastructure. The market does not know it needs this yet. Your job in the first 90 days is not to maximize revenue — it is to create 2–3 undeniable proof points that collapse buyer skepticism for every client who comes after.
One well-delivered pilot that displaces a ₱500K research project and shapes a ₱50M campaign decision is worth more than ten retainers where the output sits unread in a shared folder. Invest in depth of impact before breadth of distribution.
The analyst layer is not a cost to apologize for — it is the quality signal that justifies premium pricing now and builds the data and playbooks that will reduce cost over time. Use it as a competitive advantage.
2 active retainers at ₱200K–₱300K/month. 1 agency partner with a live deal in their pipeline. 1 published case study with quantified ROI. Pricing held at floor without exception.
Positioning → Pilot at ₱120K+ → Live Use in Decision → Case Study → Retainer at ₱200K+ → Agency Push. This is the order. Do not skip steps. Do not discount before presenting.